Taking
the time to read and understand the following could be the best investment you make for your
West Australian tourism business.
There
are dozens of tourism web sites on the internet competing for
traffic, most focus on accommodation. They fit into two main
categories, those that you pay to be listed on (often as an
additional benefit of membership of an organisation) and those that
charge based on business generated.
This
website is different. It has been set up as a compliment to our
network of tourist radio stations
in Western
Australia. The main intention of the site is to promote the unique
attractions products and services of regional WA, the businesses,
and natural attractions that attract visitors to a region and make
it unique. The aim
of the site is to make it as easy as possible for people to plan
their holiday in Western Australia, for this reason it includes
links to all sorts of websites that I believe will help people to
decide to visit.
I have created a site that provides
access to a vast quantity of information, without it being a
maintenance liability . In keeping with search engine
practice, organisations that advertise on our radio service are listed above other businesses,
and, perhaps unique to this website, organisations that provide
reciprocal links are listed next. See what
OM4Tourism has to say about our Link Policy. If you operate a small
tourism business (including accommodation businesses) like our own
Boronia
Farm Farmstay
you can have your business listed free of charge simply by providing a reciprocal link.
Why pay a 10% fee to booking engines when this site can deliver
traffic direct to your website simply by providing a reciprocal
link? This simple initiative by Western Tourist Radio allows small tourism businesses to
feature as prominently as larger businesses. The reason we are able
to do this is that all the links to pages
within this site improves its ranking for search words as well as
bringing additional traffic to this website and in turn to your
website if you join us. Try searching
Google Australia
for farmstay western australia,
pet friendly wa , agritourism wa ,
farmers markets wa , Donnybrook wa accommodation See what I mean?
While
there is currently much focus on search engines, the efforts of
website managers to have their sites rank for all sorts of
irrelevant search words is reducing the value of search facilities.
This site is a manual, Western Australian, Visitor Information
Portal (WA VIP). It provides links to other sites not based on some
mathematical algorithm but on my knowledge of Western Australia and
only after I have had a look at the site. If you take a few moments
to check out the four main sections of this site,
WA
Holiday Planner,
Special
Interest Accommodation,
Travellers
Links and
Unique
West Australian products, gifts and souvenirs, I
think you will be amazed at the amount of information and ease of
access.
Barry
Green, Managing Director, Western Tourist Radio barry@touristradio.com.au
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